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After creating content strategies that helped brands like Fireflies, Pclub, Willo, & Awaio generate organic leads from Search, I’ve developed a set of principles that fundamentally change how I approach SEO content briefs. Most strategists treat content briefs as research dumps—collect SERP data, analyze competitors, document keywords, hand it off to writers. As a result, […]

Set it and forget it– If only marketing were as simple as using a BBQ oven. Surprisingly, some marketers follow that principle. You’ve seen it before: What’s worse? No kidding! In a survey of 137 marketing executives, Cintell found that, as well as creating them, maintaining buyer personas prevents marketers from using personas effectively. That