6 Creative Ways To Keep Your Buyer Persona Fresh and Alive
Set it and forget it– If only marketing were as simple as using a BBQ oven. Surprisingly, some marketers follow that principle. You’ve seen it before: What’s worse? No kidding! In a survey of 137 marketing executives, Cintell found that, as well as creating them, maintaining buyer personas prevents marketers from using personas effectively. That […]
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