Three weeks ago, Convertkit, a popular newsletter platform, published a blog post that stirred controversy on Twitter (X). The author made an inaccurate claim about Beehiiv, one of ConvertKit’s competitors, prompting Beehiiv’s founder to challenge ConvertKit’s assertion publicly. The blog post is the type of content you create to convert the audience at the bottom […]
11 Mistakes That Prevent Conversion from BOFU Blog Posts Read More »
Value chasm occurs when the product copywriter creates a gap in the reader’s mind by connecting a product or product feature to an outcome that doesn’t effectively represent the product’s primary value proposition. For that reason, the reader is unable to visualize a desired outcome through the product, which can hurt conversion. For example: If
Why You Should Avoid Value Chasm In SaaS Copywriting Read More »
G2 can be a lead generation goldmine for your B2B SaaS company if your product description communicates what you do and why prospects should choose you instead of your competitors. That’s because leads coming from G2 tend to convert into sales quicker than those from another source– since they’ve already read your reviews and compared
How To Talk About Your SaaS: G2 Product Description Read More »
