How I Mine for Specificity That Converts Readers Into Customers [6 Questions]
Most content strategists stop their research at pain points and jobs-to-be-done frameworks. They’ll tell you:
November 10, 2025
Portfolio
Case studies and insights on Bottom-of-the-funnel SEO
How I Helped Fireflies Rank #1, #2, & #3 for Buying Intent Keywords
In this post I will explain the strategy and content writing techniques I use to
November 28, 2024
How I Helped Pclub Rank 1st Page for 50+ High-intent Keywords
Summary: I wrote SEO blog posts and designed custom images that helped Pclub: All of that,
November 28, 2024
How To Talk About Your SaaS: G2 Product Description
G2 can be a lead generation goldmine for your B2B SaaS company if your product
November 27, 2024
11 Mistakes That Prevent Conversion from BOFU Blog Posts
Three weeks ago, Convertkit, a popular newsletter platform, published a blog post that stirred controversy
November 25, 2024
How To Avoid Value Chasm In SaaS Copywriting [and Convert More Readers]
Value chasm occurs when the product copywriter creates a gap in the reader’s mind by
November 24, 2024
The 9 Principles I Use to Create SEO Content Briefs That Convert
After creating content strategies that helped brands like Fireflies, Pclub, Willo, & Awaio generate organic
November 12, 2025
6 Creative Ways To Keep Your Buyer Persona Fresh and Alive
Set it and forget it– If only marketing were as simple as using a BBQ
September 22, 2025
VocalVideo Review: One Video Is Worth More Than a Thousand Word Diversity Statement.
Companies must show that they promote diversity and inclusion to attract talent. But when it
August 22, 2025
ClickUp vs. Wrike: Which Project Management Software Is More Customisable?
Summary: Wrike’s custom item types, space-level workflow, & custom access functionalities are best suited for
August 22, 2025
When Value Proposition is NOT Enough, Consider Identity
In 2012, when the New Jersey Nets moved to Brooklyn, Dr. Marcus Collins and his
June 28, 2025
Founders & Marketing Execs Love This
“Lateef is a fantastic content writer with a keen eye for customer pain points and product value proposition. I would recommend him if you're looking for a copywriter who understands SEO and high-quality product copywriting”
Fireflies.ai
Great piece, Lateef. We went ahead and published it, with minor edits. It was a pleasant read throughout the article. Thank you.
“Abdulateef is an SEO expert. he was able to do keyword and content research as well as write extensive BOFU articles for our niche. Looking forward to working with him again.”
“Hey Lateef, this is solid work. I appreciate the effort you put into this project.”
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