Lateef Maleek

The 9 Principles I Use to Create SEO Content Briefs That Convert

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After creating content strategies that helped brands like Fireflies, Pclub, Willo, & Awaio generate organic leads from Search, I’ve developed a set of principles that fundamentally change how I approach SEO content briefs. Most strategists treat content briefs as research dumps—collect SERP data, analyze competitors, document keywords, hand it off to writers. As a result, […]

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How I Mine for Specificity That Converts Readers Into Customers [6 Questions]

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Most content strategists stop their research at pain points and jobs-to-be-done frameworks. They’ll tell you: “Event managers struggle to prove ROI” or “Sales teams need better note-taking tools.” This passes the basic sniff test. It shows you understand there’s a problem. But it doesn’t pass the mirror test—the moment when readers see themselves so clearly

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6 Creative Ways To Keep Your Buyer Persona Fresh and Alive

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Set it and forget it– If only marketing were as simple as using a BBQ oven. Surprisingly, some marketers follow that principle. You’ve seen it before: What’s worse? No kidding! In a survey of 137 marketing executives, Cintell found that, as well as creating them, maintaining buyer personas prevents marketers from using personas effectively. That

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VocalVideo Review: One Video Is Worth More Than a Thousand Word Diversity Statement.

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Companies must show that they promote diversity and inclusion to attract talent. But when it comes to writing corporate diversity statements, Groupthink is a feature, not a bug.  On the one hand, most companies still use phrases culled from the 1964 Civil Rights Act, or simply copy from another company page without personalization, leading to

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ClickUp vs. Wrike: Which Project Management Software Is More Customisable?

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Summary: Wrike’s custom item types, space-level workflow, & custom access functionalities are best suited for Mid-market teams with complex processes, while ClickUp’s Custom Fields and Code Block ensure that even smaller teams can handle complex projects without feeling boxed in. When project managers demand customizable project management software, they need a tool that doesn’t just

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A creative depiction of eggs with facial expressions in a tray, symbolizing diversity.

When Value Proposition is NOT Enough, Consider Identity

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In 2012, when the New Jersey Nets moved to Brooklyn, Dr. Marcus Collins and his team of marketing strategists must answer one question:  “How do you bring an NBA team to a city that doesn’t really want it?”  You see, Brooklynites are proud.  Proud of their city’s incredible landmarks and beautiful outdoor spaces, such as

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How I Helped Fireflies Rank #1, #2, & #3 for Buying Intent Keywords

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In this post I will explain the strategy and content writing techniques I use to write articles that rank in the top 3 positions for buying intent keywords (keywords that lead to a purchase).  I will cite examples from content I wrote for Fireflies AI(an AI-powered note-taking software) targeting buying intent which are currently ranking

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How I Helped Pclub Rank 1st Page for 50+ High-intent Keywords

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Summary: I wrote SEO blog posts and designed custom images that helped Pclub: All of that, and more, despite Pclub having a low domain authority.  Need a SEO content strategist that can help you generate more sales from search? Someone who will craft the best plan to capture existing demands for your service or product and

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How To Talk About Your SaaS: G2 Product Description

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G2 can be a lead generation goldmine for your B2B SaaS company if your product description communicates what you do and why prospects should choose you instead of your competitors. That’s because leads coming from G2 tend to convert into sales quicker than those from another source– since they’ve already read your reviews and compared

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11 Mistakes That Prevent Conversion from BOFU Blog Posts

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Three weeks ago, Convertkit, a popular newsletter platform, published a blog post that stirred controversy on Twitter (X). The author made an inaccurate claim about Beehiiv, one of ConvertKit’s competitors, prompting Beehiiv’s founder to challenge ConvertKit’s assertion publicly. The blog post is the type of content you create to convert the audience at the bottom

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